I don't know guys, I just checked out their site....
From someone who has built and worked on more than a few of their products (light dimmer, HW101, OScope, SB104, wattmeters, dummy loads), I am somewhat disappointed. Let's hope their current selection is just a start and will be expanding.
Also, why are they offering plain-jane 40 Mhz oscopes for $700? Anyone that's been a serious hobbyist knows that you go out and buy a good scope front-end with some buffering and use a PC for all of the grunt work... I was hoping to see them offer a USB-based 'scope and then follow it up with a USB analyzer. PC-based peripherals is the direction where the low-end/hobbyist world went. Heathkit needs to be doing this as well, for a bunch of reasons.
I look forward to seeing them succeed, but fear that they'll have to do better than their current offerings, otherwise, they won't. And hopefully they'll give this a chance to succeed and not quit if they don't see an ROI after 6 months. It takes time to "get the word out" and build a product line, and take feedback from users as what needs improving and new product offerings.
Take advantage of the PC as a general computing platform and provide specialty front-end modules to enhance. Who doesn't own a PC at this point?
They need to sponsor some open-source software projects also. Pay some people to go out and write some software for some new module that they will offer, get people excited to go out and buy and build the kits, download the software and have fun, that's what Heathkit used to be all about.