A good question.
I think the trend these days is for minimum size or maximum power, so single cell AA / AAA or Li-Ion, respectively. The 2×AA designs exist, but they're almost all older designs from a year or two ago. None of the manufacturers seems to be interested in making an updated 2×AA design at the moment, even though that's a nice middle ground for many people.
I like longer lights because I find them easier to hold without dropping them, especially when wearing gloves. It irritates me that there are several lights that can do 400lm or even 500lm on a single NiMH AA, but no 2×AA equivalents. 2×AA should be able to hit 800lm by now, but the only attempt I've seen so far was the (unreliable) Thrunite Neutron 2A V2, now withdrawn from sale.
Admittedly, there's a ThruNite Archer 2A V3 that hits 500lm and seems to get good reviews, so it's not all bad. Just not making as much technological progress as I'd like.
On a related note, I'm also surprised none of the flashlight manufacturers makes a 3×AA tube for their 18650 tube lights. 3×AA matches 1×18650 in voltage, so the driver would just work as normal, albeit with lower runtime. It would be a nice emergency option. If Convoy made a 3×AA tube for the S2+, I'd buy about six of them for the S2+ lights I already have.