Quark Preon comes to mind for the women in my life, as do the ITP eos series of lights.
Quark preon can be had with clicky or twisty switch, 1 or 2 AAA batteries, and can be had in a few colors. As my sister described mine, its "elegant". She is getting a blue one for Christmas. Multi mode, low-med-high, with flashy modes available, but hidden. Personally, for a non-flashaholic, I prefer a light that comes on in medium, as most non-flashaholics just want a decent amount of light as simply as possible.
ITP eos 3 is available in colors, 3 good modes, takes 1 AAA. Comes on with a very nice medium. Medium-low-high. I have given away a few, and they are VERY well recieved by non-flashaholics. I just ordered another 6 as gifts. They are atractively priced too. I carry the Maratac version of this light (same manufacturer and internals, just a slightly different body) as my backup EDC. The ITP does not tailstand because of the key ring attachment, but the maratac will. On the other hand, its easy to clip either one to a glass, clothing, hats, etc.
ITP also offers similar lights in AA and cr123, but only in black or natural for color, and the interface is low-med-high.
Quark also offers the MiNI AA and MiNi cr123 lights. Same interface as the preons, but different batteries, only in black. I carry a MiNi AA as my primary EDC, and i love it. I would prefer a med-low-high interface, but one cant have everything I guess
I also have an EZAA that I carried for a while (happily replaced by the Quark MiNi AA). EZAA is a good light overall, reliable, and fairly small. But as a flashaholic, I found I wanted 3 modes. I also found the beam to be more tightly focused that I like (I prefer a floody light, like my MiNi). It also was too much twisting to go from off to low, and then to high. The process took several turns, making it more time consuming.
Hope some of this was useful.