Yeah, Fenix is my fav brand partly because I got my first "good lights" from them, but I find they make really innovative lights. But I agree that there are some weird quirks that I wish they would change like having very low modes in most of their lights of just a few lumens (some of their lights have it, but not all) and having more variety in tints and cri of their lights. I think they mostly go with cool white max brightness to sell to the masses. The E25 is an AWESOME light. I actually love their single side switch lights they made a number of years ago and wish they would bring them back more. I gave my dad an E25 and think that was one of the best 2aa lights ever. My E50 is still one of my favorite lights-- 2 18650 in a long handle with great grip, neutral white, and tail standing. I think people brand new to the "good flashlight" game don't understand how good even 2aa lights are these days. We have 2aa lights that are wayyy brighter than basically any single 18650 lights from 10 years ago. It's a great format and, yeah, more compact and practical than even most single 18650 lights. And AAs are great because of how safe they are and also available if you need to get some on the road or something. I don't really like the recent push to even bigger cells in lots of lights vs further refining smaller formats. But again, it's probably because what sells is huge batteries and max lumens. I'm excited to see this new E20 though. And I like side buttons AND back switches, but don't like it when you can't tailstand a light with a rear switch. I think I could with my original LD20 from 2008-2009. Loved that lights. I'll have to get either an LD22 again or maybe one of those clones of the LD20 from Thrunite haha.