I have to say from reading a lot of posts in this forum over the years, although quality of built, innovative functions and brightness are important, I believe the look of the light plays a major roll in the decision for purchase by the majority here in this forum, and probably more so than non flashahics.
Even right down to the finish itself. How many times do you hear people comment on the quality (or the lack of) finish, may it be the polish of metals or anodising, then you have different colour options. Or you can go to the custom & modified section in this form and some will have up to 4 or 5 options of metal with different cut and finishes, which are not all based on durability.
Although I can't speak for you (even though I find it hard to believe that the form has never even slightly entered your mind), to me it's clear, conscious or subconsciously the influence of beauty and craftsmanship is a major factor for the many, admit it or not.
We all see and want different quallities and interests in life, what's wrong with that! Obviously quality and inovation is important, but when function meets form, that is the cream! We are a design of nature to strive for perfection.
So, would it be fare to say your on the wrong forum for not taking into consideration the look of a flashlight?