Do tell- who is "requiring" you to advise, and under what authority?
Perhaps you should carefully reread my statement. Nobody is
requiring me to advise. That's something I've chosen to do of my own free will. Whether or not Peak is interested in my opinion (or others in this thread) is totally irrelevant. In fact, even if Peak's owner thinks my ideas are stupid or fail to meet the needs of the company, I'm still absolutely allowed to have and to share my opinion. They are not required to take my advice, and their disagreement would not require me to stop giving it.
Now, as you say, perhaps they are aiming for an unconventional business model. I can't imagine any situation where you'd intentionally handicap your profits, but that's beside the point. Do you
know that revising the website would hurt Peak in some way? If not, you're just coming in here and picking a fight. Yes, it's possible Peak has good reasons not to revise their site. If that's the case, they'll leave the site as it is no matter how long this thread gets or how many people agree; we're not forcing anyone to do anything.
What you're doing isn't in any way constructive, though. You're coming into a thread and saying "but maybe you're wrong!" and that's entirely true. Maybe we
are wrong. I don't think anyone posting in this thread feels that they know enough about the situation to make business decisions for the company. If you actually know something about the situation, please share it. It will make this conversation more useful and probably more interesting.
If you
don't actually have some knowledge that's missing from this thread, then you're just posting "What if" to be argumentative. Well, we're not forcing Peak to read this thread, and we're not forcing you to, either. Please feel free to ignore it if it bothers you.