In a recently watched episode, Chris was sent to the dock to fish for dinner. He was told he was the Bate Master. Later, when asked what he had caught, he replied - "I think I misunderstood the assignment. I wouldn't look in the bucket." I laughed until I cried.
Fortunately this survived the hurricane. Long story, but the guy's last name is Master and the bait shop had been a quiet place for many years. It's been there for at least 30 now. No one ever thought anything about it. The guy knew fishing and local fishing very well, quite a resource.
Then...some 'professional' mommy got upset about it. Mind you, NO ONE prior to this had even given this little bait shop a second thought. Until she made it an issue, at which point the place went viral and the guy decided to capitalize on it with funny T-shirts. It's now become a tourist destination and he makes quite a bit selling his "brand" T-shirts.