Here in the US we can buy eneloops at Costco (which is everywhere) and other stores. Other brand LSD NiMh AA cells are most everywhere. There is no need at all to buy them online. Also, you can buy AA alkalines anywhere if you need them. This is a light I would give to a non-flashaholic since it uses AA cells. This will be a big hit simply because of the small size, massive output, and AA cells. The majority of people have never heard of an 18650 cell so the AA market is much bigger. There are a lot of people here who will not even use 18650 cells. It is very impressive what AA cells can do in this light. To get 800 lumens from a light this small AND running on AA cells is amazing. I can give this light to my wife and she does not have to worry about over-discharging an 18650 cell. Is it everybody's cup of tea? Maybe not. I don't think there is a light made that is everybody's cup of tea.
Yep, it´s going to be a big hit.
Big output yet simple batterychemistry/size to use for total newbie (alkalines). Step up a level and get Eneloops: get probably much more out of this light...
I know alkalines are a bit low-tech compared to 18650 but I don´t feel that with Eneloops. I believe they can last longer in constant everyday use than some of Li-ion batteries cycle / age-wise.
Most importantly I like the size-factor.
I´m the guy who usually passes big & powerful and takes the small from the shelf for easy carry.
With small size and easiness of use with Eneloops, this will be extremely hard to resist regardless the price AND I buy lights of this price class maybe once a year tops!
Ugly?
Well, flashlight = ROUND. Somebody does it square, ugly?
Ok, maybe it´s a good idea to get something other for the suit´s pocket