I keep seeing the 4X4 transport trucks that support the Paris to Dakar Rally in my minds eye.
What else could you get when you mix the two companies?
Here's my two best ideas:
1)To my knowledge, Truck-lite is the first company to offer vehicle model specific, legal, LED conversions. (At least for class 8 trucks) They came out with one for the newer model Freightliner Cascadia. With all of the new emissions requirements, aerodynamic designs are becoming more common which means fewer generic sealed beam type lighting systems are being used in the truck industry.
I haven't yet found any offroad lighting companies with lights to match the lux figures achieved by Rigid's hyperspot optics. In this category, Rigid seems to have the edge for the moment. I am fairly certain these optics are what are used in the SAE compliant lights under a special lens. Perhaps that's the interest. Maybe the new optics Rigid uses for their SAE compliant lights may be of use for vehicle specific conversions?
2)Rigid Industries has a successful advertising campaign and a well known and probably profitable name. Truck-lite may simply be purchasing a customer base in a new industry for them.