I can certainly understand a business owner haveing a presence on FB, can't hurt, however, McGizmo is not really in the flashlight business, he is in the "Luxury Business,"
I was taught this by a high level Rolex executive at a PGA Tour event I was covering, and he invited me for lunch because he saw my 50th anniversary Submariner, and I had been talking to Aronold Palmer about the timepieces that afternoon, it was at Bermuda Dunes CC in 2009 where we have a home, and so did Mr Palmer.
At that lunch, I made a comment to the Rolex Rep. "How's the watch business," and he said "I don't have any idea, we are in the luxury business."
McGizmos are a luxury in the world of flashlights. They are truly something special, and share common traits with Rolex, and other luxury goods, tough well made, can be used everyday, and serviceable as a lifetime piece. With something as special as these lights are we need to look beyond what we think flashlights are.
And just because AP and I were neighbors then, I never ever went to his home, a round the bend of the Dunes, we became friends, but never on the same level. Always know your place.