I just picked up a green one cell Icon Rogue 1 this afternoon at Supremeco in Hong Kong (
http://supremeco.com.hk/catalog/index.php). I hadn't seen this CPF thread but knew the light was something new when I saw Paul Kim's name on the store display. Supremeco also has some very interesting PK pictures and a collection of signature PK lights and prototypes, well worth a pilgrimage to the showroom if you're in town.
The light has a large body diameter to match the head rather than the AA battery tube. The body is machined out with three slots to give thin rails along the tube that can be used to attach the lanyard. The rails do bend, they might not bend back if you squeeze them too much. I suppose they increase the surface area of the body for cooling as well.
The packaging has the Mt. Baldy Circle address in Fountain Valley, CA. (same as Surefire) but has the Icon brand at the top. Kinda like Apple, there is a 'Designed by Icon in California' line on the cardboard insert. The blister package on my light looked like it was ready for U.S. and international marketing and had the usual CE, FCC and other logos displayed.
The light does feel large for a 1 AA unit and the beam is pure Surefire without the usual Cree dark circle from what I can see. The reflector has an orange peel texture, the tint on mine wins the lottery as far as I'm concerned. The hotspot is tighter than my Fenix's and the spill is more uniform. 50 lumens seems reasonable compared to a couple of lights I have with me. The Cree emitter seems to have the silver rather than gold base just like my Nitecore Extreme Infinity. Gotta love the keylime green anodizing and lanyard, not sure I'd use this color for a duty light though.
The pushbutton switch feels good, hope it lasts, this tends to be the achilles heel of my Fenix and Nitecore lights.
The price was HK$380, about US$49. Supremeco seemed to have black, titanium and green lights in both single and double AA models, check out the online catalog.
I might go back tomorrow and snag a two cell model...
Uh, just realized, they are closed for Chinese New Year tomorrow, I'll wait on the two cell version until it is available in the U.S.